Seeing as any given spherical of battle royale in Fortnite would possibly finish in a four-way battle between an Imperial Stormtrooper, a Borderlands Psycho, John Wick, and the musician Marshmello, Epic would possibly as effectively begin releasing skins modeled on celebrities who’re primarily simply themselves. Enter the brand new Icon Sequence, which can deliver skins and different cosmetics primarily based on “creators from video games, music, and leisure” into Fortnite, beginning with a set primarily based on Tyler “Ninja” Blevins.
Epic will launch a pores and skin, again bling, emote, and pickaxe primarily based on Blevins on January 16 at 7 pm ET. It is a fairly good likeness of Blevins, and due to a jacket that would not look misplaced in Deux Ex and a few extra-cartoony quantity for his shock of blue hair, it does not have the jarring look of some common dude dropped onto Fortnite’s island.
This Icon Sequence concept, which Epic confirms will proceed with cosmetics primarily based on streamers Loserfruit and TheGrefg, additionally seems like a long-time coming. You could possibly discover real-life Halloween costumes of Ninja in 2018 proper subsequent to ones primarily based on Fortnite’s hottest skins. As a lot as Fortnite is a mishmash of assorted manufacturers and mental properties, it is also its personal cultural juggernaut and a platform that streamers and influencers develop their viewers on. Feeding that fame proper again into the sport is a pure subsequent step.
If the Icon Sequence expands past the gaming sphere of celeb, although, it will be fascinating to see which celebrities Epic deems to be a very good match. Contemplating Fortnite’s contentious relationship with celeb vis a vis its use of famous dance moves, this may very well be a method for Fortnite to start out giving credit score (and revenue) the place many consider its due.
There’s additionally the potential for Fortnite skins primarily based on streamers and influencers to turn into one other battleground within the combat between Twitch, Mixer, and YouTube. Last August, Ninja turned the primary in a lineup of outstanding streamers who’ve signed exclusivity deals with Mixer as Microsoft tries to develop its share of the livestreaming ecosystem. Despite the fact that Ninja has lower ties with Twitch, his likeness will now pop up in tons of Fortnite gameplay streamed on the platform. That is fairly the best way to develop a model at a competitor’s expense.