Now that there are several companies vying for dominance in the space, Humble is rethinking its games subscription model. Today, Humble announced it is relaunching Humble Monthly as Humble Choice, which is divided into three new pricing tiers. Compared to the fourth “Classic” tier, available to current Humble Monthly subscribers, these Humble Choice tiers get you fewer games for more money.
Though a video introduction for Humble Choice focuses on the flexibility of the new tiers, a look at the pricing shows that Humble is essentially raising the price of a monthly subscription while introducing new, relatively cheap plans that come with less.
Currently, Humble Monthly costs $12.00 USD per month and guarantees a bundle of games (October 2019’s had 10 games) measured to be worth more than $100 together. Subscribers who keep their Humble Monthly subscription as a Humble Choice classic plan, advertised as “the best way to subscribe,” will stay at $12/month and get to keep 10 games per month, along with access to the Humble Trove game collection, a 20 percent Humble Store discount, and unlimited access to published originals and betas. The catch is, you’ve got to become a subscriber before Humble Choice arrives to get the Classic pricing. Once Humble Classic launches later this year, you won’t be able to get that deal—and there are only two months left in 2019.
Premium, the most comparable plan to Classic, costs $19.99/month and only lets subscribers pick 9 games from that month’s bundle. Basic comes in at $14.99/month, reduces the store discount to 10 percent, and only lets subscribers choose 3 games. For $4.99, a month of Humble Choice’s Lite plan will only give access to the Humble Trove, a 10 percent discount, and limited access to Humble’s originals and betas.
Humble’s FAQ specifies that current subscribers will automatically receive the Classic plan and won’t be kicked off it for pausing their subscription. The only way to lose a subscription is to cancel it.
Humble launched its subscription games service in 2015, much earlier than other companies. Now that Xbox Game Pass, the revamped PlayStation Now, Apple Arcade, Google Play Pass and the soon-to-launch Stadia Pro all have their own subscription approaches, there are more choices for consumers and more places for developers and publishers to get a cut of subscription revenue on their games. Time will tell if these changes help Humble keep subscribers new and old happy with a steady stream of new games.