On the Video 94 rental retailer in West Covina, California, highschool pupil Mike Ross had discovered one thing he actually cared about: preventing video games. It was the beginning of a life-long love affair that will propel him to stardom, make him a legend to 1000’s of individuals, and almost destroy him.
Rising up in Southern California through the 90s and early 00s, Ross did not like college—he hated sticking round after the bell rang, so he by no means joined any after-school actions. As a substitute, he frolicked at a lot of the arcades in SoCal. He performed a little bit of the whole lot, however he got here to like preventing video games as a result of their communities had been essentially the most keen about seeing who may beat who. “There’s individuals right here that care about one thing,” Ross remembers pondering.
Ross was most laid low with 2000’s Marvel vs. Capcom 2, with its hectic three-on-three matches, huge roster, and deluge of highly effective tremendous skills. It was flashy, however deeply rewarding to be taught. Ross grew to become obsessive about getting higher at it. Within the first few months after its launch, Ross would go wherever the sport would take him, seeking to battle anybody he may. All that basically mattered then was how many individuals had been huddled across the arcade machines, how many individuals had been keen to drive half an hour to play a recreation. Again then, it is all you actually wanted to maintain a neighborhood going.
As he fostered that love, Ross started school and majored in communications. He did not wish to make the identical high-concept artwork movies everybody else had been placing collectively, so he had one other thought. Why not take his two pursuits—preventing video games and making movies—and meld them collectively?
He began placing collectively interviews and movies speaking about preventing video games. For lots of people in his courses, the concept of individuals taking video games this critically, of attempting to find out who was the most effective at a online game, was placing. This new curiosity got here at time too, because the video games themselves had been getting a bit stale. MvC2 was released on home consoles in 2000, proper earlier than the “darkish age” of preventing video games when essentially the most revered developer within the scene, Capcom, didn’t put out a lot in the best way of charming preventing video games.
Then, in 2007, when the world acquired its first glimpse of Avenue Fighter 4, a recreation which heralded the return of the standard 2D fighter. When it launched in arcades in 2008, Ross’ ardour for preventing video games returned in full power. He recurrently performed SF4 late into the night time, bonding with individuals who had been nonetheless taking part in at the moment. If somebody cared sufficient concerning the recreation to be there that lengthy, they had been most likely value speaking to.
That included Ryan “Gootecks” Gutierrez, who Ross had met throughout his days in arcades. Ross performed MvC2 and Gutierrez performed Street Fighter 3: 3rd Strike, which meant they noticed one another, however did not work together all that a lot. (Gutierrez didn’t reply to our request to be interviewed for this text.) In response to Ross, the 2 bonded over their mutual love of SF4, bouncing round concepts for movies that would expose extra individuals to the sport, and began placing a few of these concepts collectively.
Finally, Gutierrez reached out to him about doing an audition for a actuality present. It was a bust, however befell within the constructing that housed media community firm Machinima, which was searching for somebody to assist them movie impressions of Avenue Fighter 4. Gutierrez secured a deal to play the sport and supply their impressions, and Ross went alongside for the journey. The video did surprisingly properly, and Machinima needed extra.
This started Ross’ profession as one half of the YouTube channel Cross Counter. The cornerstone of the channel was “The Glorious Adventures of Gootecks and Mike Ross,” a present with a easy premise: Gutierrez and Ross would play matches of Avenue Fighter Four on-line in opposition to different gamers and report their voices. For Ross, this was the absolute best collision of his two pursuits. “I simply needed to play matches [and Gutierrez] was like, ‘Properly, let’s report it.'”
Ross and Gutierrez had a enjoyable however relatable chemistry. They’re snug and clown on one another. All of the whereas, they talked up their actions and methods whereas taking part in. Ross is joyfully boisterous, and had a knack for calling out massive moments earlier than they occurred. “[Ross] will do that factor the place he is having that sixth sense, the place he is aware of one thing’s about to occur, and he’ll say, ‘Examine this out,'” says Bobby “Scar” Scarnewman, a longtime fan of Ross’ who would later find yourself working alongside him at each Twitch and Cross Counter, the place he featured on episodes of Glorious Adventures. “After which it occurs instantly.”
The suggestions from these early movies was immensely optimistic. “Typically I would even see anyone say, ‘Yo, that was me that y’all performed in opposition to!’ I used to be like, ‘Oh, have a look at this, we’re unifying the small on-line world,'” Ross says. “Anytime we had been preparing to go surfing, it actually felt like, to me, we had been simply going to a big-ass arcade […] It was actually the spotlight of my week.” The method grew to become synergistic. Enjoying ready him for the movies, and the movies in flip gave him a motive to get higher.
Mike Ross by no means skilled tougher for a match than he did for Evo 2010. “This was the primary time in my life I really went into coaching mode and practiced setups, and setups in opposition to me,” Ross says. He had a coaching associate in Peter “Combofiend” Rosas, a long-time buddy of his and high-level participant within the California preventing recreation scene. (Rosas declined to be interviewed for this story.) As Cross Counter and Glorious Adventures had been rising, Avenue Fighter Four grew to become Tremendous Avenue Fighter 4, which gave Ross an surprising increase: E.Honda, Ross’ predominant character and an average-to-middling competitor within the Avenue Fighter Four world, was now a power to be reckoned with. “I keep in mind speaking to [Rosas] on the drive to Vegas and he mentioned, ‘Dude, that is your yr, you are going to get prime eight straightforward, there’s no person in your degree proper now.'”
The day of the match, Ross soared, putting 4th. It was the most effective match end he’d ever had. His ideas, nevertheless, rapidly turned elsewhere. “My head was like, dope, this gives validity to our YouTube channel.” Ross grew to become much more of a family title to preventing recreation followers. Cross Counter started working with quite a lot of collaborators. They even flew out to tournaments on overseas soil, the place they might follow with totally different sorts of gamers and meet followers.
The newfound recognition was unusual to Ross. He wasn’t used to getting compliments. “When anyone got here as much as me the primary time, I assumed they had been joking.” Not used to being the focal point, Ross assumed they had been messing with him. “I took it as an insult, virtually, after they mentioned, ‘Yeah, I am a fan of your present.'” Ross did not see himself as somebody who had followers.
Issues rapidly snowballed. Focus: A Documentary chronicled Ross’ life, household, and aspirations as a preventing recreation participant. Cross Counter spawned a brand new stay present, Cross Counter Reside, which had quite a lot of particular company taking part in preventing video games with Ross and Gutierrez. Due to the success of their SF4 movies with Machinima, Cross Counter was introduced on by the corporate to do related movies for Marvel vs. Capcom 3, Capcom’s subsequent main preventing recreation, in 2011.
That enterprise was affected by a couple of points. For one, Ross, Gutierrez, and Martin “Marn” Phan, who was buddies with the duo, weren’t followers of the sport. One in every of its largest new options, X-Issue, was seen as being method too highly effective. Phan, recognized for being rowdy and a straight-shooter, would name the sport out for it in movies. “And we’re laughing about it,” says Ross, “as a result of I am like, I do know precisely what he is speaking about. And I am agreeing with him.”
Unbeknownst to Ross and Gutierrez, nevertheless, the video was a promotional video Capcom had paid Machinima to do for them. “So we had been mainly a industrial for Capcom and never even not even advised or knowledgeable that beforehand.” In response to Phan, he was blackballed from showing from future Cross Counter movies on the behest of Capcom for criticizing the sport. The corporate allegedly threatened to chop ties with the channel if Phan appeared on certainly one of its movies.
In 2012, Capcom referred to as Ross to see if he’d be eager about being a part of Cross Assault, a actuality present meant to advertise Avenue Fighter X Tekken. Ross was to battle Andre “Jago” Lambert in an exhibition match by which the winner would obtain $1,000. The 2 had been concerned in a staged “feud” on the time, ignited by an look Lambert had made on Cross Counter Reside. Due to that, Capcom later referred to as once more to ensure Ross would not have a difficulty being in the identical resort as Lambert. “And that is after I knew we had everyone by the balls,” Ross says. “I mentioned, ‘Yeah, that is completely high quality. I’ve no issues with him.'” The 2 finally determined to separate the cash and had been then came upon, inflicting a stir within the preventing recreation neighborhood (FGC) about gamers splitting prize cash at exhibitions and tournaments for some time.
Ross sees the incident as a glimpse into how main corporations had begun exploiting the passionate communities who had constructed up their recreation right into a income supply. “They needed to make use of my animosity in the direction of one other brother to deliver them views, and I used to be like, ‘No, I do not work like that.'”
As Ross’ presence within the Avenue Fighter neighborhood grew, Avenue Fighter 4’s time within the highlight was coming to an finish. In 2014, on the second annual Capcom Cup match, Ross, now working at Twitch whereas nonetheless being a part of Cross Counter, was set to play the world’s first public match of Avenue Fighter 5 in opposition to Rosas, now a producer at Capcom.
Ross had solely performed the sport for about half an hour. He thought Capcom was off to begin, although he had some reservations about the way it appeared and performed. However, it being this early within the course of, he assumed that between that point and the sport’s launch, issues would change.
When SF5 had its first public beta, nevertheless, Ross was extra fearful; it did not appear like the sport had modified a lot. Whereas he did not have a agency opinion on how the sport really performed, he had hoped the sport would sport extra visible polish by the point it first acquired into gamers’ palms. By the second beta, he was far more fearful. Issues started wanting bleak to him largely as a result of he realized how a lot of his livelihood had been constructed on the success of Capcom’s preventing video games. “I am like, ‘Oh, crap. That is type of our livelihood proper now, proper?”
At Twitch, Ross’ objective was to construct up the preventing recreation neighborhood utilizing Twitch’s presence inside the bigger online game world. Ross’ first massive thought was to create a preventing recreation speak present, impressed by ESPN’s adoption of UFC; it did not merely air UFC broadcasts. Over time, it constructed a social infrastructure round UFC to get individuals within the door. “It is why UFC is rising, and why they went on ESPN, as a result of ESPN is keen to place out speak reveals to speak about it,” Ross says. Ross needed to present the preventing recreation neighborhood a spot to collect round and speak concerning the neighborhood they’d all helped construct.
Capcom Pro Talk, the results of Ross’ efforts, debuted on October 21, 2014. Although Twitch and Capcom had partnered for the present, it was modestly constructed, streaming out of Ross’ bed room at first. However, due to Ross’s presence, the present flourished. He’d have high-profile preventing recreation company—like perennial preventing recreation participant, mentor, streamer, and previous guard member Alex Valle—swing by and chat concerning the information of the preventing recreation world. When creating the present, Ross’ objective was to hit 10,000 viewers throughout a single livestream by the top of 2014. By the top of the yr, the stream had reached 11,000 viewers.
When Professional Discuss shifted gears to advertise SF5 in 2016, Ross was involved. SF5’s foyer and on-line system made it tough to depend on on-line connectivity. It did not assist that Ross ended up not being a lot of a fan of the sport. At this level, the story of SF5’s tough launch interval is well-documented. Ross, personally, did not just like the tempo or mechanics of the preventing system itself, both. This made it tough for Ross to proceed doing his job.
Ross was a implausible sport on Professional Discuss, taking part in up the rivalries that emerged on the present and, finally, taking part in preventing video games together with his buddies. However as a result of he lacked the type of ardour that originally drove him, it was arduous to keep up curiosity. Over the course of the present’s lifespan, Ross’ priorities for the present modified. “After I was doing Professional Discuss to start with [with Street Fighter 4], speaking was no matter,” Ross says. “To me, the favourite half was taking part in, proper? However as soon as [Street Fighter 5] got here out, then I loved speaking extra and I hated taking part in.”
In some unspecified time in the future, Ross determined to principally maintain quiet about his ideas on SF5. No matter misgivings Ross had about it on the time, it was the preventing recreation of the second, and all eyes had been on it. “I [didn’t] wish to persuade [people] away,” Ross says. “[As a host], I would like you to be concerned on this preventing recreation scene to some capability. I do not care what recreation you play.”
Slowly however absolutely, nevertheless, Ross’s want to develop the preventing recreation scene grew to become considerably at odds with Capcom’s must get individuals to purchase a brand new product. “Ryan and myself helped push the scene and provides it as a lot publicity as we may,” he says. In that sense, the 2 had been seeing that objective come to bear: match attendance and stream viewership had been on the rise, and issues like Cross Counter had been serving to contribute to that. Although, that did not straight end in extra gross sales of Avenue Fighter video games, Capcom’s final objective in serving to to develop the scene. As time went on, it grew to become tougher for Ross to champion a recreation he did not like. “I am not going to guide individuals down a path of hell simply in order that I acquire or revenue,” Ross says. “Fuck that.”
In October 2016, Ross announced he was leaving his job at Twitch. “It has been the craziest journey, however for now I am taking some a lot wanted R&R,” he posted on Twitter. The message was amicable, as if Ross had merely gotten overwhelmed by his workload and determined to take an prolonged trip overseas.
Behind the scenes, issues had been much less amicable. Ross believed neither Twitch nor Capcom cared a lot about Capcom Professional Discuss, although they had been benefiting from it. Capcom had begun placing episodes behind a paywall on its Twitch channel—for those who needed to look at this system after it aired, you needed to be a paid subscriber. (Capcom later uploaded all of the episodes of the present’s second season, after the present moved out of Ross’ basement, to its official Capcom Fighters channel.)
Twitch appreciated and favored the present, however Ross personally felt animosity from Capcom, the corporate the present was ostensibly selling. Capcom declined to remark for this story.
Issues solely grew to become worse from there. At one level, a cereal firm reached out about sponsoring the present. Particularly, it needed to sponsor a section that will have concerned Ross taking part in matches and having a bowl of cereal dumped on his head if he misplaced. Ross refused. “That was my first ‘Nah, I am good,'” Ross says. “You are attempting to make a bozo out of me, and I am good.”
Past the problems of wrangling Capcom Professional Discuss into one thing that would work, Ross was nonetheless having issue adjusting to being within the public eye. Though he’d made loads of buddies inside the preventing recreation neighborhood (many because of his fame), it was getting a lot tougher for him to get a learn on individuals. “There comes some extent in your life, I suppose, when you must look within the mirror, proper?” Ross says. “It’s important to ask, why are individuals speaking to you? Why are individuals being your buddy?”
Ross may now not inform who his buddies had been, and who was merely seeking to journey coattails. Folks had began popping out of the woodwork to speak, however so typically, the motivation behind these conversations was clear. “It was like, ‘Hey Mike, you already know my favourite artist of all time is Lupe Fiasco, and I used to be questioning for those who may get me a ticket—I used to be like, ‘What the fuck, we ain’t talked in like 15 years!'”
Ross additionally realized individuals noticed him in another way. Throughout his time at Twitch, Ross developed a pleasant relationship with a number of the safety workers, together with an older lady he’d recurrently speak to in passing. Finally issues started to vary. “She mentioned, ‘You are like a star, aren’t you?’ […] Our complete dynamic and our complete conversations modified after that.”
Ross did not wish to maintain taking part in SF5. He felt manipulated by the present he’d labored so arduous to create, which on the time was the fruits of all his efforts as each a preventing recreation participant and somebody who needed to unfold the gospel of preventing video games. He’d develop into bored with residing in San Francisco, with its rampant earnings inequality and rising and uncared-for homeless inhabitants. “I simply needed to get out of it.”
So he did. Shortly after asserting his departure from Twitch (which meant the top of Capcom Professional Discuss), Ross disappeared from public life. By the top of 2017, he’d deleted his social media accounts, stopped showing on Glorious Adventures, and left Cross Counter altogether.
Ross’ immense reputation may have assured he would have had an opportunity at success if he’d pivoted to a different preventing recreation, or shifted his focus elsewhere. However that would not have mounted the problems Ross noticed as important to his dissatisfaction in life. He’d begun affected by a typical destiny on this planet of tech startups and the video games trade—somebody who had turned what they love most right into a job and misplaced their ardour alongside the best way. The one technique to treatment that, Ross believed, was to step away. “My preliminary thought was, ‘I would like everyone to neglect who the fuck I’m.’ And the one method to try this is to push myself away.”
Lots of his followers, together with Scarnewman, had been stunned by his departure. In addition they understood it. Months earlier than Ross went fully incognito, Cross Counter posted a video by which he monologues concerning the risks of company management of the preventing recreation neighborhood, earlier than pivoting to selling a shirt that capitalized on that very notion. In hindsight, the primary half of the video is quite prescient, and plenty of followers had been with Ross when it got here to pushing again in opposition to the rising affect of sponsors and firms within the preventing recreation scene. “I really feel like Mike would not even notice how a lot integrity he has,” says Scarnewman. “He must stay in a method that is genuine to him, and he cannot stand not doing it.”
Even after leaving the general public eye, Ross was nonetheless getting presents to collaborate on numerous tasks. In response to Ross, one firm reached out about doing a present just like Capcom Professional Discuss for its personal preventing recreation. Regardless of the payday that will have entailed, Ross refused. “That is what made me look within the mirror and [ask] ‘What the fuck is it that they need? They only want a puppet that’s doing properly to maintain promoting you their bullshit.”
Ross grew to become cynical concerning the methods outstanding gamers within the scene had been getting used to hock merchandise individuals would not be eager about in any other case. He did not wish to contribute to that exploitation, be within the highlight, and even speak to most individuals. “So I went and not using a cellphone, I went with none human contact for mainly over a yr, outdoors of people that would see me bodily within the flesh. That was it.” Ross went so far as to think about leaving the nation.
Ross admits the transfer wasn’t wholesome. Not with the ability to sustain with family and friends grew to become draining (although he did be in contact with a couple of individuals, together with Gutierrez), and Ross mentions he spiraled right into a depressive episode. It did, nevertheless, enable him to re-orient his priorities.
In March of 2018, Ross made a quick return to the highlight, posting an “Ask Me Something” thread on the r/kappa subreddit (a discussion board infamous for its mixture of preventing recreation content material and porn). The title: “My title is Mike Ross, I exploit [sic] to do a variety of shit inside/for the FGC and now I proudly do not do a rattling factor. AMA.” In it, he detailed a lot of what occurred to him to this point, why he left Twitch, Cross Counter, his disillusionment with SF5 as a recreation, and extra.
The title, whereas abrasive, was really a response to one thing Ross would hear when corporations pitched him on working with them. “[They’d say] ‘However Mike, you are not doing this for us—you are doing this for the FGC,'” Ross says. “Anyone that is aware of me is aware of, they will ask me to do rattling close to something, and I will most likely do it. However if you throw that out, that reveals me that there is a disconnect.” That phrase was the catalyst for the thread, which Ross now regrets having posted. And but, in a method it liberated him. To proudly proclaim that he wasn’t “doing something with/for the FGC” was an announcement of defiance at being exploited so as to assist rebuild the one factor he’d cared about all his life.
Ross wanted to step again and discover one thing to care about once more. For Ross, the reply was fairly easy: Regardless of the whole lot, he nonetheless beloved preventing video games. The factor he needed most was to recapture what had made him happiest; the instances he flourished in Marvel vs. Capcom 2, when he captured glory in Avenue Fighter 4. The instances when caring about one thing merely meant huddling round a recreation console and taking part in it simply since you needed to. “I wanted to remind folks that I am really good at video games,” Ross says.
To do this, Ross started taking part in one of many tougher preventing video games of the trendy period: Guilty Gear Xrd. He selected it particularly as a result of many noticed it as one of many hardest trendy preventing video games to be taught. If he acquired good at Xrd, individuals must respect him for it.
So Ross skilled in Xrd. Loads. He even started touring out to native tournaments unannounced, holding as low a profile as he may by going to occasions with smallest turnouts he may discover. He prioritized tournaments that would not be streamed. “So it is like, ‘yeah, right here we’re,'” Ross says of being at these occasions, “we’re all simply taking part in video games, proper, guys? We’re all simply cool. Simply individuals, proper?”
Ross knew getting again out in public can be a threat. Folks had been certain to acknowledge him. In some unspecified time in the future, he knew he’d should embrace it if he was going to do the factor he cared about. So slowly, he did. “I used to be like, yeah, you may lock your self on this room eternally,” Ross says. “Do nothing. Be depressed. Cry your self a river. Or you may take the preliminary steps.”
Ross began going out a little bit extra. He briefly flirted with remedy, although he admits he is solely been to at least one session and plans to return to it in some unspecified time in the future. He is begun rebuilding his public presence, however on new phrases. His personal phrases. He started streaming himself taking part in Xrd (and later, Tekken 7) in 2019, however Ross did not wish to flip streaming into an elaborate try to get again into the highlight. He needed individuals to focus and speak concerning the video games. “If there’s folks that wish to see these video games performed, doubtlessly performed by [me, that’s fine], however we’re not going to do that for an agenda,” Ross tells me. “We’re not going to point out anyone’s model… let’s simply maintain this as clear, as genuine as humanly doable.”
Ross’ streams are positively not the standard streamer fare. There is no digicam of his face, he would not speak an excessive amount of, and when he does, he sounds sedated. He is not the excited, passionate hypeman followers noticed all through his profession. He would possibly putter out “Oh, you deserve that,” when an opponent cleverly takes a spherical off him. However for essentially the most half, it is simply a number of rounds of Tekken 7 or Responsible Gear: Xrd. He interacts together with his viewers, however with all of the music taking part in within the background and Tekken 7’s pops and pows chopping via, it is extra one thing to have on within the background than one thing to actively have interaction with. And but, his streams nonetheless drive a whole bunch of viewers. Regardless of the whole lot, individuals nonetheless care about who Mike Ross is.
Ross is aware of that. He is beginning to come round to the concept of doing extra inside the preventing recreation neighborhood once more. In truth, he already has: He was half of some exhibition matches in 2019, guested on an episode of Cross Counter’s podcast, and in October 2019, as soon as once more traveled to Canada Cup to compete in Xrd and Tekken 7, taking first place within the former and ending seventh within the latter. He is began exhibiting as much as Wednesday Night Fights, some of the publicly viewable weekly preventing recreation occasions within the nation.
SoCal FGC confirmed a lot like to our fallen warrior Shizza final night time. It’s so loopy that 10 years in the past, most of those gamers began aggressive SF with SF4 and so they nonetheless play prefer it by no means went out of favor. Love you guys! #SoCal #SF4 pic.twitter.com/ejtK28N590
— Alex Valle +WNF (@TheAlexValle) January 6, 2020
As absurd because it sounds now, Ross would not flip down the possibility to supply one other preventing game-oriented present. He would not wish to host it except he completely wanted to, however he’d love to supply it behind the scenes. “I do not count on it to occur,” Ross says. “There is no—at this level—firm, company or community that will wish to fuck with anyone like me. So I do not know the way doable that’s.”
Regardless of the rising affect of sponsors, corporations, and different outdoors influences on the preventing recreation scene lately, Ross is pretty pleased with how far preventing video games have come. “I do know, cash is the foundation of all evil or no matter,” Ross says, “however there’s individuals which can be making like 250 grand for profitable tournaments. You understand, like, dream, dude; you are paying your loved ones’s payments from this shit. That’s residing the fucking dream, for my part.”
It was, in any case, his dream. It nonetheless is. However proper now, he is okay simply huddling round his controller and taking part in preventing video games for the individuals who care about them. If he occurs to make some cash alongside the best way, that is only a bonus.