The Game Awards viewer numbers have been revealed by Geoff Keighley and they’re nothing short of phenomenal — video gaming’s own awards show had a stunning 73% increase of live streams as compared to the previous year.
If you missed out on The Game Awards, this year’s show was pretty darn spectacular. It honestly had some of the most surreal moments in recent gaming history like the adorable Ikumi Nakamura sitting next to Elon Musk, Reggie Fils-Aimé walking onto the stage like an absolute boss, and two of the muppets having a bit of banter with a goose. Apparently, all of this magic worked together rather well, racking up an impressive increase in The Game Awards viewer numbers for 2019 — more than 45 million people live-streamed the show.
The Game Awards Viewer Numbers and the Secret of the Xbox
“Thank you for watching and supporting #TheGameAwards[,]” read a tweet from the show’s founder Geoff Keighley. “We’re honored to announce a record 45 million live streams for the 2019 show, an increase of 73% over last year. The gaming industry keeps growing. And I finally got to meet Beaker.”
“Special thanks to our incredible team that helps me bring this show to life, and to everyone in the industry who trusts me to represent our industry,” he continued in a reply. “We are on the verge of #TheGameAwards becoming the biggest celebration of any form of entertainment, a life-long goal of mine.”
In addition to these excellent metrics, Mr. Keighley revealed just how they managed to keep the reveal of the Xbox Series X a secret. Each and every rehearsal had Xbox’s Phil Spencer reading a fake script about the Xbox Game Pass service. The reveal of the new console was only made during the actual show itself. Now that’s how you keep a secret.
The Game Awards has grown from a pretty decent media production into a spectacular showcase that’s doing a fine job of representing the gaming world. This year’s growth was excellent — let’s hope they can keep it up for 2020.
What do you think of The Game Awards viewer numbers for 2019? What do you hope to see in next year’s show? Let us know in the comments below!