The start of the coronavirus pandemic fully modified the way in which the pharmaceutical business has been holding occasions (cycle conferences, symposiums, physician’s visits, small worldwide conferences or congresses). Immediately, within the context of digital enlargement, occasions are being held remotely or in a hybrid style however they only do not have the identical affect on attendees. The well-known “zoom fatigue” and fewer face-to-face contact results in much less retention of data, a extreme lack of consideration and low participation at all these occasions.
So, how are you going to create an occasion that makes a much bigger affect on attendees? The brand new Reside On-line Studying (LOL) packages are a brief occasion idea, accessible just about anyplace and simple to ship for KOLs. Regardless of this, attendees rapidly lose curiosity and neglect all the things they’ve realized in the course of the occasion, since you want one thing attention-grabbing to carry the eye of the attendees completely. In case your purpose is to extend the variety of registrations, interact, fulfill and improve information you actually HAVE TO provide a brand new expertise that creates the willingness of your viewers to repeat.
Construct LOL packages with “The New Traits”.
It is a scientific actuality that we neglect a lot of what we be taught quickly after we have heard it, however we will retain the data realized whether it is repeated and strengthened at intervals. One of many new developments highlights that it is important to accompany a stay occasion with parts that enable the content material to be delivered in a enjoyable method that captures the eye of the viewers and one thing that they’ll overview it as many instances as they need, the place and when they need. How? Via gamification it is doable to create a distinctive expertise the place attendees keep engaged, work together with the content material earlier than, throughout and after the stay occasion by means of their cell phone. All of us have one, do not we?
Because of Atrivity’s gamified cell app you may accompany your LOL packages with content material delivered earlier than, throughout and after in an interactive method, providing a wonderful expertise and permitting you to measure all the things in actual time due to its knowledge analytics. How will you use it? Here’s a proposed plan for a brand new communication and studying expertise: let’s get began!
#1 – Pre-event: the very best preparation
To make sure the utmost variety of attendees at your occasion and a constructive method to interact attendees previous to it kicking off is to speak the targets, agenda and content material. This can be a easy method to make sure that your viewers is knowledgeable, dedicated and able to take part. Disclosing particular actions that may happen is vital to creating curiosity a couple of weeks earlier than the beginning of the occasion.
🌟Our specialists’ answer:
With Atrivity’s cell app it’s doable to tell attendees how they’ll register, permitting you to ship them the ultimate agenda and any related details about the dynamics of the occasion. A differential issue for the occasion expertise is to ship pre-reading micro-content to disclose a part of the content material that might be adopted in the course of the session and make them play. Why? Via the solutions on the earlier content material you may detect gaps in information and alter your stay presentation in accordance with the outcomes obtained.
#2 – Occasion: everyone listen
The day of the occasion is right here! After nurturing your viewers with earlier content material, it is time to seize their consideration all through the totally different classes scheduled within the agenda. How will you obtain this? One of many most important pains for any distant occasion is to measure the diploma of consideration and understanding of the data introduced. In case you are not capable of interact and captivate your viewers, all of the sources put into the preparation of the occasion may have been for nothing.
🌟Our specialists’ answer:
Gamify the totally different classes of the occasion with challenges utilizing the Atrivity answer to create curiosity and seize their consideration all through the occasion. As well as, as soon as the occasion is over you may have the choice to create an unforgettable expertise for all attendees, that is completed by initiating a closing 20-minute battle for attendees to problem one another and present who is aware of probably the most. The rankings allow you to see how the man avid gamers are acting on a person and/or workforce degree! The questions on the finish of every session can help you measure the understanding of every level and the ultimate sport helps to bolster the important thing messages to be absorbed by the occasion attendees.
Are you aware the very best factor about it? On the finish of the occasion you’ll obtain an entire evaluation of the elevated information, most failed questions and statistics per participant. As well as, you may optionally embrace the supplies together with the questions in Atrivity’s digital library as a future reference for attendees to overview anytime, anyplace.
#3 – Submit-event: after which what?
Thought this was going to be it? Prolong the occasion expertise additional. The goal is to minimise the forgetting curve by means of repetition of the content material already introduced. How will you do that? Within the 3-5 days after the occasion, it is good to ship out questions related to the coaching content material and have one other quiz battle. On the finish of this coaching, the attendees may have answered an common of 200 questions, which is a enjoyable method to overview the content material!
🌟Recommendation from our specialists:
Gamifying the post-event content material will give you an in depth report just like the one obtained in the course of the occasion, permitting you to match information immediately and outline future coaching plans primarily based on the outcomes. With Atrivity it is vitally straightforward to watch the diploma of consideration, the evolution of understanding and studying by subjects and particular questions.
Atrivity workforce’s conclusions
To get probably the most out of your occasions, whether or not they’re face-to-face, distant or hybrid, it is important to have options that can help you be taught and analyse your viewers.
- In the course of the pre-event you will need to create a communication channel to transmit info successfully, offering supplies and checks to organize the viewers.
- In the course of the occasion, completely seize the eye of the attendees and create curiosity within the viewers by remodeling the occasion right into a social interplay between friends due to the gamification of the content material.
- Lastly, within the post-event it extends the expertise past the occasion with actions to bolster the ideas introduced to minimise the forgetting curve and procure related knowledge to enhance future celebrations.