The numbers are in, and it seems to be as if Twitch nonetheless reigns because the top-grossing streaming platform for video games content material. A brand new report by SuperData says Twitch outpaced YouTube Gaming in 2019, however the race is tightening up.
As our sister web site The Loadout reports, the SuperData report estimates that Amazon-owned Twitch generated $1.54 billion USD (£1.18 billion) in GVC final yr, in comparison with YouTube Gaming’s $1.46 billion (£1.2 billion). GVC, the report explains, is the sum of advert income, donation income, subscription charges, and sponsorship income earned on any form of gaming-related streaming video content material, whether or not it’s a livestream or video on demand. So long as the content material is a couple of videogame title or occasion, its revenues depend towards GVC.
The report does some examination on the sorts of results massive exclusivity offers have on streaming platforms. Whereas a few of Twitch’s largest names, reminiscent of Tyler ‘Ninja’ Blevins and Michael ‘Shroud’ Grzesiek, have moved to Microsoft’s Mixer and different platforms, Twitch has inked multi-year contracts with streamers like Benjamin ‘DrLupo’ Lupo, Saqib ‘Lirik’ Zahid, and Timothy ‘TimTheTatman’ Betar.
As The Loadout notes, these offers have a tendency to point that exclusivity goes to be more and more widespread within the coming years, however SuperData means that platform holders might want to discover established, big-name streamers to make exclusivity a profitable proposition from a earnings perspective.
One other fascinating bit of knowledge within the report is on how revenues differ by platform. Whereas each Twitch and YouTube Gaming profited probably the most from promoting, Twitch generates considerably extra revenues from subscriptions, which account for 8% of its whole share in comparison with YouTube Gaming’s 2% share.